Sticky Fingers BCN

Yesterday, Tuesday 1st, was the inauguration of the typeface Helvetica exhibition at the Disseny Hub Barcelona. Located on the ground floor of the DHUB, this exhibit is a celebration of the classic font and the evolution it has gone through since its birth. Open until the 7th of February, 2010, some may think it is strange to dedicate an entire space to a specific typography, but this is a well-rounded effort.

As we go about our everyday lives, we are completely unaware of the impact that this seemingly insignificant font has upon our visual impressions. From product packaging to subway signage, posters to books, CD covers to maps, Helvetica is present in many different forms. An audiovisual installation by Mich Micenmacher and Jordi Serra, showcases the many different manners in which we are surrounded by the typeface.

This exhibit could almost be classified as a retrospective, usually reserved for humans. Used in many different applications, it is flexible, lacking ornamentation and possesses a graphical rationality. This exhibit has been lovingly assembled to analyze its influence, which extends far and wide.

2007 saw the 50th anniversary of the creation of Helvetica. A visually pleasing array to delve deeper into the font’s history; the popularity, influence and controversy that surrounds it. Generating a sense of security and solidity, it emphasizes content rather than form. The exhibit manages to span two audiences, the professional looking for in-depth information, and on the other hand, the curious public, searching to quench their cultural thirst. If anyone has ever asked themselves how a typeface is created, this is the place to go.

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Barcelona, DHUB, disseny, Disseny Hub Barcelona, font, graphic design, Helvetica, product packaging, typeface, typography

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